
Effective Date: 07/14/26 · Last Updated: 07/14/26
These Terms of Use (“Terms”) form a legally binding agreement between you and Lofty Dreams LLC doing business as GrimFace (“GrimFace,” “we,” “us,” or “our”), regarding your access to and use of the GrimFace website, web application, mobile application, memberships, content, communications, and related products and services (collectively, the “Service”).
Please read these Terms carefully. By creating an account, purchasing a membership, clicking to accept these Terms, or otherwise accessing or using the Service, you agree to be bound by:
If you do not agree, do not access or use the Service.
You must be at least eighteen (18) years old and legally capable of entering into a binding contract to use the Service.
By using the Service, you represent and warrant that:
The Service is not directed to children. Do not create an account for a child or allow a child to use your account.
GrimFace is a productivity, habit-building, motivation, personal-development, self-reflection, entertainment, and community experience.
The Service may include:
Features may be added, changed, restricted, suspended, or removed at any time as described in these Terms.
GrimFace is not a medical provider, health-care provider, therapist, counselor, dietitian, physical trainer, financial adviser, crisis service, or emergency service.
The Service does not provide medical, mental-health, fitness, nutritional, financial, legal, or other professional advice. Missions, rituals, prompts, recommendations, intake results, identity assignments, archetypes, automated suggestions, and other content are general and may not be suitable for every person.
GrimFace identity results and automated personalization are not diagnoses, psychological assessments, medical evaluations, or professional determinations.
You remain solely responsible for deciding whether and how to participate in any activity.
Consider your health, physical condition, mental state, environment, experience, and limitations before participating.
You may skip, modify, stop, or replace any mission, Trial, ritual, exercise, habit, or activity that feels unsafe, inappropriate, distressing, or beyond your limits.
Stop immediately if you experience pain, dizziness, faintness, confusion, severe emotional distress, abnormal shortness of breath, or another concerning symptom. Seek qualified professional assistance when appropriate.
Do not use GrimFace while driving, operating machinery, in an unsafe environment, or while performing an activity that requires your full attention.
Consult a qualified professional before beginning a new exercise, sleep, nutrition, substance-use, mental-health, or wellness practice, especially if you have a medical condition, are pregnant, take medication, have a history of injury, or have concerns about your ability to participate safely.
GrimFace is not monitored as an emergency or crisis-response service.
If you believe you or another person may be in immediate danger, contact local emergency services. If you are experiencing a mental-health crisis, contact an appropriate crisis resource in your location.
GrimFace is designed to support effort, reflection, consistency, and personal accountability. We do not guarantee that use of the Service will produce any particular:
Any savings, avoided expenses, habits, progress, or outcomes recorded in the Service may be self-reported and are not independently verified.
Testimonials, examples, community achievements, and promotional statements reflect individual experiences and do not guarantee similar results.
You may need an account to use some or all of the Service.
You agree to:
You may not sell, rent, transfer, share, or sublicense your account.
We may require identity, email, payment, or security verification. We may refuse registration, require a username change, or reclaim a username that impersonates another person, infringes rights, creates confusion, is misleading, or violates these Terms.
GrimFace may allow you to make your profile public.
When your profile is public, information displayed through that profile may be visible to other users and, depending on the Service’s configuration, to anyone able to access the profile page.
Public profile information may include:
MISSION NAMES AND MISSION COMPLETION ACTIVITY DISPLAYED ON A PUBLIC PROFILE ARE PUBLIC.
Do not include private, confidential, medical, financial, location, security, or identifying information in public mission titles, custom mission names, profile fields, or other public-facing content.
Information made public may be:
Changing your profile to private or deleting information does not guarantee deletion of copies previously captured or shared by others.
You are responsible for reviewing your public profile and controlling what you submit to public-facing fields.
Some features may allow journals, reflections, private notes, mission descriptions, custom goals, or similar content.
Do not use GrimFace as a repository for:
Unless a feature is clearly identified as public or you intentionally publish it, journal and reflection content is intended to remain part of your private account experience, subject to the Privacy Policy and lawful access requirements.
“User Content” means content you submit, create, upload, publish, display, transmit, or otherwise make available through the Service, including mission names, custom goals, profile text, journal entries, images, feedback, and communications.
You retain ownership of your User Content, subject to the rights granted below.
You grant GrimFace a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to host, store, reproduce, format, adapt, process, display, transmit, and distribute your User Content only as reasonably necessary to:
This license ends when the User Content is deleted from our active systems, except where continued retention is permitted under the Privacy Policy, required by law, necessary for security or legal claims, contained in backups, or previously shared publicly or with others.
You represent and warrant that:
If you provide ideas, suggestions, feature requests, or feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use and incorporate that feedback without restriction or compensation.
You may use the Service only for lawful personal purposes and in accordance with these Terms.
You may not:
We may investigate suspected violations and preserve or disclose information where permitted by the Privacy Policy and applicable law.
Community features are intended to provide encouragement and appreciation, not financial value or social pressure.
Ember gifts:
You may not manipulate Ember gifting through duplicate accounts, collusion, automation, coercion, or exploitation.
Public appreciation counts are not rankings, endorsements, proof of character, or guarantees of performance.
The Service may include virtual or digital features such as:
These features are licensed, not sold.
You receive a limited, personal, revocable, non-transferable, non-sublicensable right to use them within the Service while your account remains authorized.
Virtual features:
We may correct balances or progression affected by mistake, exploit, fraud, duplicate settlement, technical failure, or unauthorized activity.
Some portions of the Service require a paid membership.
Current launch pricing may include:
Applicable taxes may be added.
The price and terms displayed at checkout control for your purchase. We may introduce different plans, prices, or promotions for new purchases.
Unless a checkout page expressly states otherwise, GrimFace does not provide a free trial.
Payments are processed by Stripe or another disclosed payment processor. Your use of payment services may also be subject to that provider’s terms and privacy policy.
You authorize us and our payment processor to charge the payment method you provide for all amounts due, including recurring membership fees and applicable taxes.
You are responsible for maintaining a valid payment method and accurate billing information.
Paid memberships automatically renew until canceled.
By purchasing a recurring membership, you authorize recurring charges:
at the price disclosed at checkout or the price otherwise lawfully communicated to you before renewal.
Renewal timing may vary slightly because of payment processing, calendar differences, retries, or applicable platform rules.
We may provide renewal notices where required by law.
Founding pricing is available only under the conditions presented at purchase.
If your checkout states that Founding pricing is protected while continuously subscribed:
Founding pricing does not guarantee that every feature, reward, content item, or aspect of the Service will remain unchanged.
You may cancel a membership through the account or billing-management tools made available by GrimFace or by contacting support where required.
Cancellation stops future renewal charges but generally does not immediately terminate access already paid for. Unless otherwise stated, access continues through the end of the current paid billing period.
Deleting the application or abandoning an account does not cancel a subscription.
You are responsible for completing cancellation before the next renewal charge.
We will not impose unreasonable obstacles to cancellation.
Except where required by law, membership fees and other purchases are non-refundable.
We may issue a full or partial refund, credit, or other accommodation in our sole discretion. A discretionary refund in one situation does not create a right to future refunds or a general refund policy.
No statement in these Terms limits rights that cannot legally be waived.
Chargebacks or payment disputes submitted fraudulently or in bad faith may result in suspension or termination.
If a payment fails, we or our payment processor may:
A failed payment may cause the loss of continuous Founding pricing if the subscription lapses or is canceled.
If GrimFace offers physical goods, separate product descriptions, shipping terms, return policies, warranties, and restrictions may apply.
Product images are illustrative. Colors, materials, dimensions, availability, and packaging may vary.
Risk of loss and title pass as provided by applicable law and the applicable fulfillment terms.
The Service may use, integrate with, or link to third-party services, including authentication providers, payment processors, email providers, hosting platforms, or external websites.
We do not control third-party services and are not responsible for their content, availability, security, or practices.
Your use of a third-party service may be subject to separate terms.
The Service and its content, excluding User Content, are owned by GrimFace or its licensors and protected by intellectual-property and other laws.
This includes:
Subject to these Terms, GrimFace grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to access and use the Service for personal, non-commercial purposes.
No rights are granted except as expressly stated.
“GrimFace” and associated branding may not be used without written permission.
If you believe content on the Service infringes your copyright, send a notice to:
Copyright Contact: grimface@grimfaceofficial.com
The notice should include:
We may remove content and terminate repeat infringers where appropriate.
Some Service content may be selected, assigned, recommended, generated, ranked, or personalized using automated systems, rules, algorithms, or artificial intelligence.
Automated content may be incomplete, inaccurate, repetitive, inappropriate, or unsuitable for your circumstances.
You must use independent judgment before acting on any automated recommendation.
Automated outputs do not constitute professional advice and do not determine your legal rights, eligibility for employment, credit, insurance, housing, education, health care, or government benefits.
We may change, update, rebalance, limit, suspend, discontinue, or replace any portion of the Service.
This may include changes to:
We do not guarantee that the Service or any feature will always be available, uninterrupted, secure, or error-free.
Maintenance, outages, security events, provider failures, legal requirements, or other circumstances may affect access.
We are not obligated to preserve any particular feature, mission, content item, progression structure, or virtual balance indefinitely, subject to applicable law.
Some features may be labeled beta, preview, test, experimental, or early access.
Such features may:
Use beta features at your own risk.
You may stop using the Service at any time.
We may investigate, limit, suspend, or terminate access if we reasonably believe that:
Where reasonable, we may provide notice and an opportunity to address the issue. We are not required to provide advance notice where immediate action is necessary for security, safety, legal compliance, fraud prevention, or protection of others.
Upon termination:
Our collection and use of personal information are described in the GrimFace Privacy Policy and any applicable Consumer Health Data Privacy Policy.
You acknowledge that public-profile information and public mission activity are visible as described in those policies and these Terms.
You may not test or investigate Service security without written authorization.
Report suspected vulnerabilities to:
Security Contact: grimface@grimfaceofficial.com
Do not publicly disclose a vulnerability before we have had a reasonable opportunity to investigate and address it.
You consent to receive agreements, disclosures, notices, receipts, billing communications, and other records electronically.
We may provide communications through:
You are responsible for maintaining a current email address and the ability to access electronic communications.
You may opt out of promotional communications using the provided unsubscribe mechanism. You may still receive transactional, billing, security, and legal communications.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.”
GRIMFACE DISCLAIMS ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING WARRANTIES OF:
WE DO NOT WARRANT THAT:
Some jurisdictions do not allow certain warranty disclaimers, so some disclaimers may not apply to you.
You voluntarily assume the risks associated with your use of the Service and participation in activities you choose to perform.
These risks may include physical injury, emotional discomfort, fatigue, financial loss, property damage, disclosure of public information, reliance on inaccurate content, and risks created by your surroundings or personal circumstances.
Nothing in these Terms excludes liability that cannot lawfully be excluded.
TO THE FULLEST EXTENT PERMITTED BY LAW, GRIMFACE AND ITS OWNERS, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AFFILIATES, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, BUSINESS OPPORTUNITY, OR PERSONAL PROGRESS, ARISING FROM OR RELATED TO THE SERVICE.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE TOTAL AGGREGATE LIABILITY OF GRIMFACE AND THE PARTIES ABOVE FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE WILL NOT EXCEED THE GREATER OF:
These limitations apply regardless of legal theory and even if a remedy fails of its essential purpose.
Some jurisdictions do not allow certain liability limitations, so some limitations may not apply to you.
To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless GrimFace and its owners, officers, directors, employees, contractors, affiliates, licensors, and service providers from claims, liabilities, damages, judgments, losses, costs, and expenses, including reasonable attorneys’ fees, arising from or related to:
This section does not require indemnification for conduct for which indemnification is prohibited by law.
Before filing a lawsuit or arbitration demand, you and GrimFace agree to attempt to resolve the dispute informally.
The party raising the dispute must send a written notice describing:
Send notices to:
Legal Notice Email: grimface@grimfaceofficial.com
The parties will attempt in good faith to resolve the dispute for at least thirty (30) days after receipt.
This requirement does not prevent either party from seeking urgent injunctive relief where appropriate.
Except for eligible small-claims matters and requests for temporary or preliminary injunctive relief, disputes arising from or relating to these Terms or the Service will be resolved by binding individual arbitration administered by the American Arbitration Association under its applicable consumer rules.
Arbitration will occur remotely, by written submissions, or in a reasonably convenient location unless the parties agree otherwise.
The arbitrator may award the same individual remedies available in court but may not consolidate claims or preside over a representative or class proceeding unless both parties agree.
TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND GRIMFACE AGREE THAT EACH MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF, CLASS MEMBER, OR REPRESENTATIVE IN A CLASS, COLLECTIVE, CONSOLIDATED, MASS, OR REPRESENTATIVE ACTION.
Where arbitration applies, you and GrimFace waive the right to a jury trial.
You may opt out of this arbitration section by sending written notice to grimface@grimfaceofficial.com within thirty (30) days after first accepting these Terms.
Your notice must include your name, account email, username, and a clear statement that you are opting out of arbitration.
Opting out will not affect any other part of these Terms.
If any portion of this arbitration section is found unenforceable, the remaining portions will remain effective to the fullest extent permitted by law, except where applicable law requires otherwise.
These Terms are governed by the laws of the State of Washington, without regard to conflict-of-laws principles, except to the extent federal law applies.
For disputes not subject to arbitration, you and GrimFace consent to the exclusive jurisdiction and venue of the state and federal courts located in Washington, unless applicable consumer law requires another forum.
Nothing in these Terms deprives you of protections that cannot be waived under the law of your place of residence.
You may not use the Service in violation of United States export-control, sanctions, or trade laws.
You represent that you are not located in, ordinarily resident in, or organized under the laws of a comprehensively sanctioned jurisdiction and are not a prohibited or restricted party, except where access is authorized by law.
We may update these Terms to reflect changes in the Service, law, security, business practices, or other circumstances.
We will post the revised Terms and update the “Last Updated” date.
Where required, we will provide additional notice or request renewed acceptance before material changes take effect.
Your continued use after revised Terms take effect constitutes acceptance, except where law requires affirmative consent.
Changes will not retroactively alter dispute-resolution terms for a dispute of which we had actual written notice before the change, unless both parties agree.
We may change prices or membership offerings prospectively.
Price changes for an existing recurring subscription will be communicated and applied as required by law and the applicable billing terms.
A protected Founding price remains subject to the continuous-subscription conditions described in these Terms and the purchase disclosures.
You may not assign or transfer these Terms or your account without our written permission.
We may assign these Terms in connection with a merger, acquisition, restructuring, financing, sale of assets, or transfer of the Service, subject to applicable law.
GrimFace is not liable for delay or failure caused by events beyond our reasonable control, including natural disasters, war, terrorism, civil unrest, labor disputes, internet or utility failures, cyberattacks, provider outages, governmental action, epidemics, or failures of third-party infrastructure.
If a provision of these Terms is found invalid or unenforceable, it will be enforced to the maximum extent permitted, and the remaining provisions will remain in effect.
Failure to enforce a provision is not a waiver of the right to enforce it later.
A waiver is effective only if in writing and signed by an authorized representative of GrimFace.
These Terms, the Privacy Policy, the Health and Safety Disclaimer, purchase disclosures, and additional feature-specific terms constitute the entire agreement between you and GrimFace concerning the Service and supersede prior agreements concerning the same subject.
If additional terms conflict with these Terms, the additional terms control only for the applicable feature or transaction.
Headings are for convenience only and do not affect interpretation.
Lofty Dreams LLC
Doing business as GrimFace
Support: grimface@grimfaceofficial.com